Image Optimizer

compress-image

How can you optimize Imagesfor web performance without losing Quality

Did you have the knowledge that optimizing your images prior to uploading to WordPress can have a huge impact on the speed of your web site?

When starting a new blog, most beginners upload their images without optimizing them for the web. Large image files can make your website less responsive.

It is possible to fix this issue by making use of image optimizationbest techniques as part of your routine blogging routine.

With this article, we will demonstrate how to optimize your images for speedier web performance but without sacrificing quality. Additionally, we will share automated picture optimization tools for WordPress that can simplify your life.

Because this is a complete guide to image optimization for the web We've designed an easy to follow table of content:

• What is image optimization? (optimized as opposed to unoptimized)
• What makes image optimization important? What are the benefits?
• How to save and optimize images for web performance?
• The best image optimization software and tools
• Top image optimization WordPress plugins WordPress

What is Image Optimization? (Optimized vs Unoptimized Images)

Image optimization is the method of saving and delivering images at the lowest possible image size, while not diminishing the overall image quality.

Although the procedure sounds complicated the process is actually fairly easy to do these days. You can make use of one of the numerous image optimization software and tools to instantly compress images up to 80% , without any visible diminution in quality.

Here's an example of an optimized as compared to unoptimized.

As you can see, if optimized correctly, the image may be 75% smaller than the original picture without any degradation in quality.

How does Image Optimization function?

In simple words, image optimization work by using compression technology like "Lossy" and "Lossless" that helps reduce the total size of files without causing any reduction in quality.

What is it to Optimize Images?

If you've ever been given an order to optimize your photos from your WordPress hosting support or by an automated speed test tool that's all it means is that you must reduce the size of your photos by optimizing them for web.

Why is Image Optimization Important? What are the Benefits of Image Optimization?

While there are many benefits from optimizing your images below are the top ones that you must know about:

• Faster speed of website
• Improvements in SEO rankings
• The higher conversion rate overall for leads and sales
• Reduced storage and bandwidth (which will reduce hosting and CDN cost)
• Backups on websites are faster (also lowers the cost of backup storage)

Outside of video, images represent the next biggest weight that a website page can host. From the HTTP archivedata, photographs comprise an average of 21% of the total weight on a web page.

Because we know that fast websites have higher rankings in search engines (SEO) as well as have better conversions in terms of image optimization is a requirement for every business website must perform should they wish to make a mark online.

Now , you might be wondering what difference is image optimization can really bring about?

According to an Strangeloop study, a 1/second delay in the speed of loading your website will cost you 7% of sales, 11% fewer views, and a 16% lower satisfaction with customers.

If you don't have enough reason to speed up your website you need to know that search engines like Google also offer preferential SEO treatment to sites that load faster.

By optimizing your photos for the web you will be able to improve the speed of your website and increase WordPress SEO positions.

Video Tutorial

If you'd prefer written instructions, just keep reading.

How to Save and Optimize Images for Web Performance?

The key to an effective photo optimization in order to optimize web-based performance, is finding the right balance between lowest file size and acceptable quality of the image.

The three things that play a significant impact on image optimization are:

• Image file format (JPEG vs PNG vs GIF vs tiff )
• Compression (Higher compression = smaller file size)
• Image Dimensions (height and width)

By selecting the most suitable combination of three you can cut down your image size by up to 80 percent.

Let's take a look at each of them in more detail.

1. Image File Format

For the majority of website owners, the three primary image file formats that count to consider are JPEG, PNG, and GIF. The selection of the proper file type is crucial to image optimization.

To simplify things To keep things simple, you should use JPEGs for images or photos with lots of colors. PNGs for straightforward images or for transparent images. You can also use GIF to only use animated images.

For those who aren't sure of the differences between each file type, the format of PNG images is not compressed, which means that it's a superior quality image. The disadvantage is that it's file sizes are more massive.

However, JPEG is a compressed file format that slightly decreases image quality to offer a considerably smaller file size.

Whereas GIF uses only 256 colors and lossless compression. This is why it is the ideal choice to use animated pictures.

On WPBeginner We make use of three different image formats based on the type of image.

2. Compression

Another thing to consider is compression, which plays an important part with regard to optimization.

There are a variety of types and levels of compression that are available. The settings for each will differ based on the image compression tool that you use.

A majority of image editing tools, such as Adobe Photoshop, On1 Photo, GIMP, Affinity Photo, and others come with built-in features to compress images.

You can also save images normally but then you can use a Web application like TinyPNG and JPEG Mini for easier image compression.

Although it's a bit manual, these two methods allow you to compress images prior to uploading images to WordPress this is what we do on WPBeginner.

There are a number of well-known WordPress plugins such as Optimole, EWWW Image Optimizer and others that automatically compress images once you upload them. A lot of newbies and large corporations are using these image optimization plugins due to their ease of use and efficient.

We'll talk more about these WordPress plugins later in the article.

3. Image Dimensions

Normally, when you import a picture from your phone or a digital camera, it is a very high resolution and huge file dimensions (height as well as width).

In general, these photos have a resolution of 300 DPI and sizes that start at 2000 pixels and higher. These high-quality photos are well-suited for desktop publishing or printing. These images are not appropriate for use on websites.

Reduced file size to something less limiting can drastically reduce the size of images. You can easily resize images using the software for editing images on your computer.

As an example, we have optimized the photo using 1.8 megabytes of original file size With a 300 DPI resolution, and image dimensions of 4900x3200 pixels.

We decided to use the jpeg format for greater compression. We then changed the dimensions to 1200x795 inches, and it reduced the image file size to 103 KB. This is 94% smaller than the original file size.

After you have a better understanding of the three essential elements of image optimization, let's take a to look into various image optimization software for webmasters.

Best ImageOptimization Tools and Programs

Like we mentioned earlier, most image editing software come featuring image optimization or compression setting.

Beyond the editing software for images, there are a variety of efficient and cost-effective image optimization tools you can apply to optimize images for web use (with only several clicks).

We recommend making use of these software tools to optimize images before uploading them to WordPress especially if are an perfectionist.

This method can help you save storage space in your WordPress hosting account. It also ensures you the fastest images and best quality since you have to manually examine every image.

Adobe Photoshop

Adobe Photoshop is a premium software that comes with the capability of saving images that are optimized for the web. Simply open your image and click"Save for Web. "File >> Save for Web" option.

This will open a new dialog box. On the right, you will be able to set various image formats. In the case of JPEG format, you will see a variety of options for quality. When you select the quality option it will also provide the file's size at the bottom left.

GIMP

GIMP is a free and open source alternative to Adobe Photoshop. It is a tool to make your images more attractive for the web. However, it's not as straightforward to utilize as other methods on this list.

The first step is to open your image within GIMP then click on the File >> Export As option. This will show the dialog box for saving your file. Then, give the file a brand new name, then click the export button.

This will display image export options. For JPEG images, you can choose the compression option to reduce file size. Finally, click on"Export" button in order to save optimized images.

TinyPNG

TinyPNG is a web-based application that employs a clever lossy compression method to minimize their size PNG files. All you need to do is go to their site and upload your images (simple drag & drop).

They will compress the image, and provide you with a download link. You can also visit their sister web site called TinyJPG that allows JPEG Image compression.

There is also the extension Adobe Photoshop that we employ as part of our image editing workflow because it blends the best aspects of TinyPNG and TinyJPG in Photoshop.

Developers can use an API that allows you to convert images automatically. For beginners , they provide the WordPress plugin that will automatically complete the task for you (more on this in the future).

JPEG Mini

JPEGmini is a lossless compression technique that reduces the size of images without any impact on their perceived quality. You can also test the quality of your original image and the compressed image.

You can try their web version for free or buy the software to run on your personal computer. They also offer a premium API to automate the process of your web server.

ImageOptim

ImageOptim is a Mac software that allows you the compression of images with no sacrificing any quality. It does this by finding the most effective compression parameters as well as eliminating color profiles that are not needed.

Windows Alternate to this Trimage.

Best Image Optimization Plugins for WordPress

We believe that the most effective method of optimizing your images is by doing it before uploading images to WordPress. If, however, you operate an author-based site or require an automation solution it is possible to use the WordPress image compression plugin.

Below is a list of the top WordPress photo compression plug-ins.

1. Optimole one of the most well-known plugins created by The developers behind ThemeIsle.
2. EWWW Image Optimizer
3. Compress JPEG and PNG images using the plugin developed by the TinyPNG team, which is mentioned in the article.
4. Imagify - a plugin from the popular WP Rocket plugin team.
5. ShortPixel Image Optimizer
6. WP Smush
7. reSmush.it

Using any or all of the WordPress image optimization plugins can help you improve the speed of your website.

Final Thoughts and Best Practices for Image Optimization

If you aren't saving images that are optimised for web, you should begin doing so today. It'll make an enormous difference in speed and your customers will appreciate it.

Also, faster websites are great for SEO, and you'll likely see an increase in your rankings on search engines.

Utilize this tool convert to png